Call-Only Converters: The Moving (Re-)Target
Let’s Chat Call-only campaigns, along with call extensions, have become the premier conversion tools for a whole swath of industries that use PPC to augment their marketing efforts. Many right-now businesses such as auto repair facilities, banking institutions and more have become a whole new subject…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
Facebook’s Customer Service Disaster
How hard is it to work with Facebook? Before I shed light upon this seemingly straightforward question, I’ll share some experiences we have while working at an advertising agency that manages a few million dollars worth of Facebook advertising a year. Introduction – Google AdWords:…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
How Broad Match Is Concealing Your Keywords’ True Performance
In The Beginning (Of 2015) During one of our department meetings earlier this year, my cohorts and I were seeking to understand why a particular keyword’s performance had deteriorated when looking back to its performance last year. Words such as “competitiveness” and “interest” were thrown…
Facebook’s New Relevancy Score, Keeping Up With Google’s Quality Score?
Recently, Facebook began rolling out another update to its ad platform. This new update appears to give the ad platform more transparency in how your ads are received by Facebook users as well as how much your pay versus other advertisers. Something unique Facebook is…
The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…
Google Challenges Over the Next 5 Years
Photo credit Like all large companies that expanded very rapidly, Google is facing an important choice. There can be no doubt what its business is: search. If Google chooses to focus on search it will remain the best in the business. If Google keeps its…
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