Finding recovery after your site is impacted by Penguin
Panda and Penguin have changed a lot since they were first introduced in Feb. 2011 and April 24th 2012. In a post penguin and panda world, bulk updates that can instantly increase or decrease your rankings significantly is now a regular occurrence. Both of these updates…
Google’s Disavow Tool: When To Use It and When Not To
On October 16, Google officially launched its Disavow Links tool. This tool is used to remove low-quality links that are believed to damage ranking for websites. While removing harmful links, it is also possible to remove entire domains, as well as comment on specific URLs….
(The Unstoppable) March of the Penguins
For many in the SEO world, the upcoming Penguin update is approaching with certain sense of dread and foreboding. After all, head of search spam for Google Matt Cutts has warned that “you don’t want the next Penguin update,” and that many of the next…
5 Things to Know for the Google Product Search Change Over
Google has almost finished stripping away the free components of its Product Search listings, and very soon it will have completely transformed into a strictly for-pay service. The full roll out is due by this coming October, and it’s important, to say the least, that…
3,520,000 Results Can’t be Wrong
Ok, here is one PPC tip, probably the best out there…. Structure Your Accounts Correctly & You’ll Pay Less Per Click & Make More Sales Now, there’s no shortage of articles already written about it. These guys wrote about it twice! A Poor PPC Account…
Google Adwords & Backlinks? Toto We’re Not in SEO Anymore
Backlinks may be important for Adwords…yes adwords, not SEO
Google Product Ads – A Game Changer?
Heard of Google Product Ads yet? Google is getting in on a percentage of sales with their new product ads. Shopping centers and malls have always done this. You want the store by the busy entrance, no problem pay up! Google has been quietly doing…
Plastic Surgery Marketing – Why Relying on Intution Hurts Your Practice
Scientific Reasoning Proves do-it-your-self Google Marketing Is Costing You New Patients Every Month Do-it-yourself marketing doctors unknowingly make a costly mistake each time they spend a dollar on marketing. It costs them new patients, consistent business and profits. The mistake is trusting your intuition. Let…
Google Conversion by Ad Position
Google’s chief economist released a report stating conversion doesn’t change much based on ad position. That’s a bold, across the board statement. Google’s PhDs have research to backup their argument. I’m sure it’s not an evil plot designed to set your sights on the top…
Medspa Marketing – why everyone is leaving your website!
Medspa marketing, in particular pay per click is just one piece of the puzzle. As you’ll find out below, more traffic isn’t always the answer. You must view medspa marketing as a machine with multiple parts, the website, pay per click, seo. That’s all before…
PPC vs. SEO blah, blah, blah
I’m part of a conversion optimization group in a certain social media site. In it the members are supposed to post conversion studies and help each other with various projects. A guy that owns an SEO firm posted an article the other day titled, “SEO…
Spy PPC Programs, Pizza Ovens & Easy Profits
If you’ve read my emails, you’ve heard my dislike of PPC spy-programs that promise instant riches. They are generally sold like this: Copy what someone else is doing and BAM you have a business raking in the big bucks. So much goes into a successful…