Weekly Recap – Just One of Those Days Edition

Hey folks Austin here and it’s time for another Weekly SEO Recap: Just One of Those Days Edition.

What happens if you Google SEO?  You get all the latest SEO articles that Google thinks is relevant to your search……but are they relevant to you?  Let me be the judge of that and help you cut to the chase.

The Decay and fall of Guest Blogging for SEO

Well folks the game has changed for many of us, but we shouldn’t be surprised.  Just last week I was mentioning how we needed to heed the words of Rand Fish concerning guest blogging, because the winds were changing.  Guest blogging is a great way to produce quality content for quality links, but just with every good SEO technique the “black hats” get their hands on it and figure out a way to ruin our parade.  Matt Cutts head of Google webspam has said, “stick a fork in it: guest blogging is done.”  But there is more to the story in fact Matt Cutts says, “There are still many good reasons to do some guest blogging.”  So if you’re confused, you better read this article.

Positives:

–         Matt Cutts Head of Google Webspam speaks….enough said.

–         Clarifies good guest blogging from guest blog spam

Negatives
–          More work for the rest of us required.

Overall: Read It

 

3 Reasons Guest Blogging Isn’t As Dead as Matt Cutts Says it Is

Now that you’re freaking out after readying that last article you’ve got this one to read.  Elisa Gabbert expands dramatically about the words Matt Cutts used to say not all guest blogging is bad.  Understanding that Google can’t differentiate between spam guest blogs and quality guest blogs algorithmically is a huge seigh of relief.  But that doesn’t mean you should be producing crap.  But if you’re worried about guest blogging from here on out this article has some great tips for moving forward.

Positives:

–         Puts guest blogging into perspective moving forward

–         Tips for writing better guest blogs

Negatives
–          Needless lesson on Spam throughout SEO history.

Overall: Read It

 

 epic-job-fail-warehouse-collapseWas Expedia Targeted By ‘Negative SEO’ Campaign?

When SEO makes major headlines in a giant newspaper like USA Today you better expect something interesting.  Apparently the travel company Expedia has seen their SERPs rankings drop.  There is a number of theories as to why this might be the case to include Expedia is stupid and did a bunch of outdated techniques today, did a bunch in the past and forgot, or is targeted by black hat-ers.  This article doesn’t offer anything new technique-wise but it’s an interesting case study that makes you realize anyone, no matter how big must play by Google’s rules.


Positives:

–         Interesting Case Study

–         Understanding everyone, no matter how big muct play by Google’s rules or else

Negatives
–          No actionable steps.

Overall: Skim It

 

Toward a Linkless SEO: The SEO Link is Dying.  Here’s What Might Replace It

Something has been on my mind for a long time, and it seems others are thinking the same thing.  Google is going to move away from the “link” and measure visitor interaction with greater authority.  One thing I’ve thought about though concerning measuring visitor interaction over links is future computer programs that simulate website visitors.  What’s nice about this article is it answers how Google could combat this in the future.  Overall it’s an interesting read and something I expect to happen in the future.  So gear up SEO-ers, it’s time to get really good and creating REALLY GOOD content.

Positives:

–         Interesting Future for Google Links

–         Answers questions involving visitor metric problems

Negatives
–          No actionable steps.
–          All speculation at the moment.

Overall: Read It