SEO Weekly Recap (Using Your Head Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (Using Your Head Edition).

What happens if you Google SEO?  You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you?  Let me be the judge of that and help you cut to the chase.

 

75 Content Starts for Any Industry

Our industry is changing from link creation to content creation.  As such we are constantly trying to create new, industry unique, industry-valuable content.  But if you have a hundred clients you might get lost in the creativity process that’s required to develop content that stands any chance of going viral.  Amanda Gallucci has knocked some of the dust away in the creative process by giving us a number of industry specific ideas for content creation.  The ideas are actually really unique and might help you avoid content that answers the same old questions over and over again.

Pros

  • Industry specific content ideas
  • Quick ideas by category

Negatives

  • Needs tips on creating your own ideas.

Overall: Skim It

Expedia Plays Down Search Visibility Drama

When it was reported the other week that Expedia was hit hard by a SEO penalty there was a lot of speculation, and not a lot of answers.  Well Expedia’s CEO has finally commented on the companies situation as reports are saying that Expeida has lost up to a 25% of it’s search visibility.  The whole situation is fascinating if you ask me, and should be looked at as a cases-study in screwing up a good thing.  In short it looks like the company was, “buying links” but the CEO says traffic is up year-after-year.

 

Pros

  • Big Business SEO Case Study
  • Finally some official word from Expedia

Negatives

  • No solid data or numbers
  • No specifics on thing we should avoid in our own strategies.

Overall: Read it

 

Tips for entrepreneurs: The scoop on SEO

There is a lot of introduction to SEO articles out there….but none of them are from the Jerusalem Post!  This article is nothing new to us SEO pros, and in reality your going to get very little out of it.  But sometimes I like collecting different pieces for new clients to read.  I think it helps manage expectations and if I feel it can help them learn what we’re doing overall I think that’s a good thing.  So the piece about this article that I like is it talks about how “I didn’t know” is an excuse Google accepts.  Just like the article above that talks about Expedia getting the Google-Slap companies I work with try to push the white-hat boundaries because they think they can get away with it.  So if this article can help explain that, “I didn’t know” isn’t a good excuse than so be it.

Pros

  • Help manage client expectations
  • Good for new clients

Negatives

  • Nothing new for long-time SEOs

Overall: Skim it