SEO Weekly Recap (This is What We’ve Come to Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (This is What We’ve Come to Edition).

What happens if you Google SEO?  You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you?  Let me be the judge of that and help you cut to the chase.

Take the SEO Expert Quiz and Rule the Internet

The folks over at Moz created a fun little quiz that will test the “heck” out of your SEO knowledge.  The quiz is by no means perfect and I’m sure a ton of you will say, “that question is stupid” or “they should be asking this”, but this quiz is fun.  The best part is there is some questions that will help you learn, and poke you into studying more.  The only downside I see about this fun little quiz is it’s a bit long at 50 questions so you won’t get through this quickly, but that’s just a small problem in a cool quiz.

Pros

  • Identify gaps in knowledge
  • Fun to do

Negatives

  • A little long

Overall: Read It

 

50+ Things You Should Learn About Your Client

Having good customer relationships is just as important as understanding the latest Panda update.  I can personally attest that no matter how long you’ve had a client relationship, surprises can always come up.  Human interaction isn’t as scientific as the data we study, so anything we can do to help give our clients confidence in our abilities should be used.  So this article has lots of interesting tips on how to better understand your clients.

Pros

  • Well organized
  • Good questions to ponder

Negatives

  • Some topics not as fleshed out as others

Overall: Read It

 

Lawyers Sue SEO Firm For Violating Google Guidelines

Every real SEO firm doesn’t guarantee the number one spot on the SERPs for any keyword, but usually SEO firms do guarantee that the best practices of the day will be used.  So when I saw this article about a SEO firm getting sued by one of their clients my eyes got wide, and my ears perked up.  In short the client is suing because they feel that their former SEO firm was using spammy techniques that violated Google’s guidelines.  What works today has no guarantee that it will work tomorrow….scary.

Pros

  • Insights into client/firm relationships
  • Ponder Legal Side of SEO Industry

Negatives

  • Short and not enough information to go into detail

Overall: Skim it

 

The Dealer’s Guide to a Long-Term SEO Strategy

I always love it when people start out by saying  in not so many words, ‘You hired professionals, but we’re going to tell you how to do SEO anyways.”  It’s because of articles like this that I hear potential clients saying things like, “I know enough to be dangerous”, but the reality is they don’t.  The only good benefit I can find to articles like these is that they might provide exposure to our industry and might spark the interest of a potential client.

Pros

  • Basic….Basic SEO strategy for beginners.

Negatives

  • Short and might provide wrong impression
  • No resources for additional learning

Overall: Skip it