Hey folks Austin here and it’s time for another Weekly SEO Recap (That Worked As Planned Edition).

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

How to Protect your Brand’s Identity

By: +JohnRampton

A lot of SEOs these days are being asked to do reputation management.  Some agencies are declining the push into this unexplored territory, while other agencies are jumping on the bandwagon.  The honest truth is no matter what side of the wagon you stand-on as an SEO you’re going to have to confront this conversation with one or more clients in the future.  I personally have taken an increased interest in developing an online brand, not because I’m doing it for clients, but because my wife wants to build a Mormon Mommy blog, and I want to help develop her brand.  If you hit the link just be warned that the site is at 100% yet so don’t be too critical.


– Lots of good advice

– Good links to multiple resources


– Might not appeal to all SEOs

Overall: Read It


Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

By: @Nathan_Safran

When I saw the title to this article I got all excited because I love data, and I always am looking for ways to improve my data interpretation skills.  Unfortunately, this article is nothing that I was hoping it to be.  Instead of giving you one paragraph convincing you to look at data and set you on the right path to strengthen your data collection/interpreting skills, the whole article is trying to convince you to take data important.  The best thing this article offers is this SEO competitive analysis workflow link so since you have it here, you don’t need to go to the article.


– Talks about the importance of data


– No next steps

– Doesn’t show examples of major pros using Data

Overall: Skip It


Google Announces the End of Author Photos in Search: What You Should Know

By @CyrusShepard

Brace yourself folks because I’ve got some bad news….Google is neutering Google authorship photos on the SERP.  It doesn’t look like it’s going away completely, but there are big changes coming to include a much smaller picture in the news section, a major decease in SERP pictures, and your name being displayed instead of your picture.  But let’s be honest the major reason you and I loved authorship was because it helped build our personal brand trust and authority.  It helped us make a name for ourselves, and now the major reason I loved authorship is gone. What. A. Bummer.


– Lays out all the changes

– Next day data for changes


– More news than actionable items.

Overall: Skim It


11 Hot SEO Tools Every Publisher Should Use

By: +JohnRampton

Every now and then a new SEO tool pops up that promises to take your brand, your website to the next level.  I hardly ever look at articles concerning SEO tools because they’re a dime a dozen on the internet, but when I see an SEO tool article coming from big news sites like The Huffington Post I like to take a look and what’s being thrown out there as mainstream tools.  Though this article introduces about 95% of tools you and I use probably everyday, there is one or two tools I decided to check out because they’re low level names that I’ve never heard of before.  So maybe you’ll get a kick out of it like I did.


– Introduction to SEO tools for beginners

– Many good tools suggested


– Doesn’t really teach people how to help use these tools

Overall: Skim It for fun