SEO Weekly Recap (Regretful Actions Edition)

Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Regretful Actions Edition).

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

How to Include Influencers in Your Content Strategy

By Amanda Gallucci

Every content creator on the planet wants lots of eyes on their pieces, and one way that SEOs have been trying to do just that is by including top influencers.  But are you going about it the right way?  Amanda Galluci has lots of  good ideas on how we can find the right influencer with the right audience, but how to reach out to them properly.  There is a lot of good information and links to tools that I haven’t even heard of so more than likely you’re learn something new.

Pros:

– Influencer strategy

– New Tools

Cons:
– Could use case study examples

Overall: Read It

Six Reasons to Fire Your SEO Agency

By Neil Patel

Now when I saw this title I was taken aback because it just seems taboo to talk about firing an SEO company.  Usually we see article on how to hire a SEO company, not fire them!  Well after reading this article it’s really a checklist to make sure your agency is doing what it should be.  It’s almost like a guide to improving your company, and I have to be honest there was at least one thing I know our agency can improve upon based on this list.  Give this a read through it was surprisingly insightful.

Pros:

– Company Markers for Improvement

– Think about an Agency from a Client’s perspective

Cons:
– I can’t think of anything bad, it was actually really good!

Overall: Read It

4 Reasons Why You Should Combine SEO and PR Strategies

By Jonathan Long

The line between PR and SEO has blurred over recent years, and some of the best SEO work I’ve seen didn’t come from traditional SEO agencies, but PR firms.  Since that day I’ve had to sit back and ask the questions why are PR firms doing so good at SEO where traditional SEO firms are having trouble?  The conclusion I’ve come to long ago is that an SEO agency combined with a PR firm would take over the web.  So I’ve been on the look out for articles that help explain PR strategies in order to find the next best step to improve my own SEO skills.  Unfortunately this article skims through the strategies in such a way that I was left wanting more.  I didn’t feel satisfied and in fact I don’t know if I ever will.

Pros:

– PR strategies explained for SEO

– Explains the direction SEO is taking

Cons:
– Doesn’t really explain how to implement these PR strategies

Overall: Skim It