Weekly Recap Kung-Fu Edition

Hey folks Austin here and it’s time for another Weekly SEO Recap.

What happens if you Google SEO?  You get all the latest SEO articles that Google thinks is relevant to your search……but are they relevant to you?  Let me be the judge of that and help you cut to the chase.

Funny Kung-Fu Edition

 

SEO: You’re Now Being Graded on the Curve

They almost had me…..they almost had me.  When I found this article on Google I thought for sure I would be getting something that compared and contrasted old SEO ranking factors and techniques.  But no……Google has given us another SEO isn’t Dead article.  What this article does do is talk about old SEO techniques that still work, are still legit, and endorsed by Google.  What thing I do like about this article though is it calls out the SEOs that say SEO is dead, and if I may paraphrase, “You’re lazy.”  But if you know Google’s guidelines inside and out than you’re not going to get a lot out of this article, except the cool pictures.

 

Positives:

–          Quick & easy read through

–           Helps you identify where you are on the industry curve

Negatives

–          No actionable steps

–          Nothing really new to the conversation

Overall: Skip it

 

The Next Domain Gold Rush: What You Need to Know

Domain squatters……we don’t need their scum.  Some people think Black SEOs are bad for the internet, but Google knows how to deal with them.  So black hat SEOs aren’t nearly as annoying as they used to be.  On the other hand people who go around buying tons of domains hoping to make a quick profit are simply UBER-annoying.   Dr. Pete over at Moz has written an interesting article about another domain buying marathon on the horizon.  To some this article might be a warning of things to come.  To others this article is a quick tip to get ahead of everyone else.  Either way this article was a good insight into what to expect over the upcoming year.

Positives:

–          Insights into Domain buying

–           Potential impacts on SEO

–           How to get ready for new Domains

Negatives

–          Material a tad dry in spots, interesting in others

–          No next steps

Overall: Read it

 

4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

We internet markets are sometimes too focused on how our skills apply to SERP rankings.  Who would have ever thought that we had the skills to get people to events.  Event internet marketing is one of those side-niches that a lot of SEOs haven’t really thought about.  One of my friends focuses solely on event internet marketing and makes a killing at it.  He says one of the best things is you don’t have to slave over the same client week after week.  So if you’ve ever thought about getting into the business here is a good start-up article.

Positives:

–          Good breakdown of the niche business

–           SEO techniques applied

–           Easy to understand

Negatives

–          A little long for a quick read

–          Requires a bit more concentration to follow

Overall: Read it or Bookmark for later.

 

How To Get Matt Cutts To Tape Your Content To His Wall

This might be a little biased but I’m going to say it anyways…..The coolest SEO article of the week goes to Aston my office mate.  There are a bunch of articles that talk about Matt Cutts (head of Google Webspam) and most SEOs either love him or hate him.  Well Aston created a piece of content that’s more entertainment than technique, and Matt Cutts loved it so much he posted it in his office!  Seriously!  So if you’re tired of reading the same old technical writing of most SEO articles this will be a breath of fresh air.

Positives:

–          Unique content oriented

–           Fun interaction with Matt Cutts

–           For a good laugh

Negatives

–          Matt Cutts saying, “Great Content” again.

Overall: Read it