SEO Weekly Recap (Human vs Door Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (Human vs Door Edition).

What happens if you Google SEO?  You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you?  Let me be the judge of that and help you cut to the chase.

 

12 Ways to Increase Traffic From Google Without Building Links

There is a lot of rumblings about the importance of links these days.  I for one believe links will always remain important in the eyes of Google, but I do believe Google will change the way they use links in their algorithm.  The take away from this is if your SEO strategy completely relies on building links you might be backing yourself into a corner.  Cyrus Shepard writes a great article that helps us implement a few new ways to increase traffic to our websites without relying on links.

Pros

  • Step by Step strategy
  • Lots of new tools

Negatives

  • Could address problems and challenges to overcome

Overall: Read It

 

Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

Didn’t get a chance to swing by SMX West? Don’t worry because this article gives you some of the inside info you’ve missed.  Three presenters at SMX talked about some of the important practices needed to win in the mobile SEO market today.  The article contains the slides from three presentations that deal with Mobile strategy, practices and user experience elements.  The article is quite in-depth because it’s really three presentations, but totally worth the time to review.  Most of the information you’ve probably heard before, but there is some great nuggets in here.

Pros

  • Three detailed presentations
  • Lots of data and examples

Negatives

  • Introductions should be short paragraph with bullet points.

Overall: Read It

 

Dental Website SEO Company Offers Dentists Guaranteed SEO Results

I like to read from time to time how other SEO companies are marketing themselves.  If you’re going to hire someone to manage your internet marketing efforts then you want someone to really standout on the internet.  Well a recent Dental SEO company is making some guarantees in a business where the “guarantee” could kill you.  Not too many companies like to offer guarantees so when they do I like to find their angle, and see if we can replicate it.  This press release isn’t really anything you need to read unless you like to compare marketing strategies.

Pros

  • Kind of funny to hear people selling SEO

Negatives

  • Good examples of what not to do.
  • Very generic press release example

Overall: Skip it

 

SEO: What to Do When Site Traffic Hits Bottom

Is Google trying to tell us something?  When I put in some generic internet marketing terms I got another increase traffic without relying on links article.  This article like the one above talks about some unique techniques to use to increase your traffic.  What’s nice about this article is it gives you some very easy to do first steps without potentially overloading you with techniques like the article above.  It’s a little simpler to read for beginners, but doesn’t contain all the data we long-time SEO-ers like to use.

Pros

  • Easier to read for beginners
  • Unique techniques to add to your beginning tool-set

Negatives

  • Needs more data
  • Nothing new for long-time SEO-ers

Overall: Skim it