SEO Weekly Recap (Football Fan Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (Football Playoffs Edition).

What happens if you Google SEO?  You get all the latest SEO articles that Google thinks is relevant to your search……but are they relevant to you?  Let me be the judge of that and help you cut to the chase.

10-10-2013_FS_Blog_Image_116 Predictions for the Marketing World in 2014

We’re barely into the new year so we’re going to have to put up with a few more “SEO in 2014” articles.  But at least we have a legit expert talking on the subject and not some backwater SEO “expert.”  Rand Fish is the founder of Moz (formerly SEO Moz) and his annual predictions are a lot of fun.  In his article he scores his 2013 predictions based on accuracy, and lists ten predictions for 2014.  Some of the predictions might feel like a gut punch to fellow internet marketers, but either way it’s a lot of fun to read, and more insightful than other 2014 prediction pieces

Positives:
–         Scoring 2013 predictions
–          Interesting & new predictions you haven’t read elsewhere.

Negatives
–          Nothing you can use to improve your game.

Overall: Read It

 

crazy-football-fans-nfl-24Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team

 

Most internet marketing articles discuss the latest Google algorithm, rumor or some new internet marketing tool.  But this article discusses SEO from the team building perspective, and offers tips on what Mitul Gandhi has seen from highly successful SEO teams.  What’s interesting is we SEOs are a little self-centered in always thinking about what we can do to improve our own skill set.  But what’s useful about this article is that it shows you how to build and properly use your team to increase your skill set.

Positives:
–         Winning SEO team traits identified
–         Learn from successful SEO team’s examples

Negatives
–          Not as action oriented as it could have been.

Overall: Read It

460GreenBayDavidStlukaGettyGoogle’s December Authorship Shake-up

 

When Authorship came out much of the internet marketing world got quite excited thinking about the increased traffic with pictures on the SERP.  Google on the other hand realized they were getting a little too slap-happy with throwing out authorship pictures on every SERP.  So in essence Google realized they needed to display authorship pictures with content of higher caliber.  This means that some low quality content is losing it’s authorship mark-up, while higher quality content isn’t losing their mark-up.  I just summed up the entire article for you.

Positives:
–         Insight into Google’s thinking on authorship
–         Numbers to pack up the claims

Negatives
–          Not super useful.  It’s still a content is king world.

Overall: Skim it if you want.