SEO Weekly Recap (Face Fail Edition)

Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Face Fail Edition) .

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

12 Common Reasons Reconsideration Requests Fail

By: Modestos Siotos

Over the year we’ve done our fair share of reconsideration requests to clean up the mess other SEO companies have created, and I can tell you from personal account it is long, hard, annoying work.  The most annoying part is every time you send your reconsideration request it seems like Google has something else they want changed.  If you’re walking down that same road you’re going to need some help, and this article is required bookmarking.  You might not need to read it now, but you want it in your toolbox

Pros:

– Very detailed

– Good explanations to fully communicate needs

Con:

– Links to examples/case studies could be helpful

Overall: Bookmark it

 

How to Build The Perfect Landing Page For SEO or PPC

By Jayson DeMers

 

Landing Pages are extremely important for conversion rates, but there is a lot of back and forth discussion if websites should turn into 10 stringed together landing pages.  I for one am in the camp that a website needs to have squeeze pages, but every page shouldn’t be a landing page.  That’s not to say that your website pages shouldn’t have multiple call-to-actions, in fact it’s quite the opposite.  But if you don’t know the difference between a landing page for PPC and a squeeze page for SEO this is a good article to read, otherwise you can skip it.

Pros:

 Basic testing

– Importance of Branding

Cons:

 No action items

Overall: Skip It

 

Matt Cutts Update: Head of Web Spam To Speak About Early Days at Google

By: Barry Schwartz

 

Matt Cutts has been a hard charger for Google since the beginning, but Matt has been absent since July 2014.  Many have predicted his return back in November, but his extended vacation has now peaked it’s head into 2015.  Now the SEO world is scratching its head and wondering if Matt Cutts will return to Google at all.  Well SEORoundtable had a poll with over 500 responses to the questions, “Will Matt Cutts return to Google as the Head of Web Spam?”  Well the results were 56% Matt will never return to Google, and 37% say he will return, and 7% don’t care if returns or leaves.

Pros: 

– Interesting Poll

Cons:
– The potential loss of a legend

Overall: Skim It