SEO Weekly Recap (Close, Yet So Far Away Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (Close, Yet So Far Away Edition).

What happens if you Google SEO?  You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you?  Let me be the judge of that and help you cut to the chase.

 

Help S.N.A.C.K.S.: Frequently Asked Questions about Moz Local

A number of months ago GetListed.org was purchased by SEOMoz, now called Moz and sent ripples through the internet marketing community. GetListed.org was the industry standard for creating and monitoring your local listings, and giving you the tools needed to develop a good local SEO strategy.  Now that Moz owns GetListed they’ve changed it to MozLocal which has changed a few things.  At first glance I was a little disappointed with the new format, but having this FAQ guide is helpful.

Pros

  • Targets good FAQ questions
  • Steps for after uploading

Negatives

  • Needs more questions

Overall: Read It

 

 

SMBs: What is Your SEO Strategy Missing?

Small businesses today are starting to understand that they need SEO and they need to understand how to make an impression on the internet.  As such a lot of small businesses are attempting to go at it on their own, and usually develop a strategy based on practices from years ago.  Well this little article should help get people started in the right direction but it lacks a lot of details that are needed to truly understand the path you’re walking.

Pros

  • Lots of general good steps

Negatives

  • Lacks needed details
  • Needs step by step to help intended audience

Overall: Skip It

 

5 Googley SEO Terms – Do They Mean What You Think They Mean?

We SEOs think we know everything about Google’s algorithm, but do you really?  This fun little article gives us some of the common misinformation getting spread around by SEOs as internet gospel, but in reality are common mistakes.  Test your knowledge and you’ll be surprised when you learn a thing or two even for SEO-ers with years in the field.

Pros

  • Lots of details
  • Answers trouble shooting questions

Negatives

  • No Cookies…..seriously though this is a good article.

Overall: Read It

 

 

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Not really a marketing technique or strategy piece, but interesting none-the-less.  I’ve noticed that this industry attracts just as many women as men and therefore you would think since women helped shaped this industry that there wouldn’t be a bias, right?  Well according to some research done by Larry Kim over at WordStream that’s incorrect.  Using some in-house data over at WordStream Kim found that there might be a bias concerning clients interacting with their client service rep.  It’s an interesting read and if you’re like me and believe in equality you’ll find this a worthy read.

Pros

  • Tackling a subject ignored in the industry
  • In-House data

Negatives

  • Sample size too small

Overall: Read It