Internet Marketing the Movie:

A while back I wrote up a what if scenerio involving a battle between some major tech companies. The story was just for fun and had Amazon using drones to drop off Apple Robots to battle Google’s Robots. In short, it was quite the fun and humorous adventure.

But after writing up that story my fellow office-mates and I started joking around about the story getting turned into a movie. Well that got me thinking about an SEO-movie or an Internet marketing movie and which actors would play our internet marketing experts. Based solely on appearance we found some Hollywood doppelgangers who should play our favorite industry experts.

Matt Cutts as played by Martin Freeman

Matt Cutts
What’s an Internet marketing movie without the number one target of SEO meme’s the one, the only, Head of Google Webspam … MATT CUTTS.

Matt Cutts joined Google as a software engineer after working on his Ph.D. at the University of North Carolina at Chapel Hill. Before becoming the Head of Google Webspam Cutts also worked with the Search Quality group, and the SafeSearch group and eventually was given the nick name “porn cookie guy.”

Martin Freeman is an English actor known for his roles as Bilbo Baggins in The Hobbit trilogy, Dr. Watson in “Sherlock,” and many more. Freeman ‘s closest role to playing a character Matt Cutts-ish would be his character Tim Canterbury from “The Office.”


Sergey Brin as played by David Krumholtz

Sergey Brin

Sergey Brin with buddy Larry Page co-founded the search engine giant Google. Brin studied Mathematics and Computer Science and eventually studied for his Ph.D. in Computer Science. While earning his Ph.D, he met Larry Page and the two became friends. Brin wrote a data mining system that was modified by the two to build a search engine that became popular on campus.

David Krumholtz is quite the funny man having appeared in all Harold & Kumar movies. He’s also known for his character Charlie Eppes in “Numbers” over at CBS. His closest role to date that may qualify him to play Sergey Brin has to be Mr. Universe in “Serenity.” His character was a techno-geek who loved messing around with data and even intercepted a few transmissions in the movie.

Marissa Mayer as played by Alice Eve

Mellisa Mayer

Marissa Mayer is the current CEO of Yahoo! but previously sat as a long-time Google executive. In fact, Mayer was the first female employee at Google who held key positions in Google Search, Images, News, Maps, and more. Her Bachelor’s and Master degree specialties were both in artificial intelligence, and worked her own intellect up to the No. 8 spot as America’s most powerful businesswomen by Fortune.

Alice Eve was born into a family of actors to include Trevor Eve and Sharon Maughan. She has appeared in a number of film and television roles to include “Men in Black 3” and “Entourage,” but one role just may qualify her to play the beautiful and smart Mayer. Eve recently portrayed Carol Marcus in “Stark Trek Into Darkness” who received her doctorate in applied physics and molecular biology.

Rand Fishkin as played by Jake Gyllenhaal

Rand Fish

Rand Fishkin is the face and founder of Moz (formerly SEOMoz), and you can catch him almost every week on Moz’s extremely informative “White Board Fridays.” Fishkin has made a name for himself in the industry by creating some of the most user friendly SEO tools as well as authoring the “Beginner’s Guide to Search Engine Optimization” and co-authoring “The Art of SEO book.”

Jake Gyllenhaal is an award-winning actor best known for his roles in films like “Jarhead” and “Brokeback Mountain.” Gyllenhaal is also well known for almost playing Batman instead of Christian Bale in Christopher Nolan’s Batman Trilogy, but it was his role in “Proof” that may qualify him to play Rand Fishkin. Gllenhaal’s character in “Proof,” along side Gwyneth Paltrow, plays a mathematician seeking to solve a puzzle that plaguing the mathematics community.

Danny Sullivan as played by Alec Baldwin

Danny Sullivan

Danny Sullivan is the current editor-in-chief at Search Engine Land. One of the first people on the scene of Internet marketing, Sullivan founded Search Engine Watch and published his research as “A Webmaster’s Guide to Search Engines.” Matt Cutts over at Google even said Sullivan’s website was “must reading.” Sullivan also runs Search Marketing Expo (SMX), one of the largest industry conferences in all of Internet marketing.

Alec Baldwin is a multi-award winning actor for his best known role as Jack Donaghy, the big shot NBC executive on “30 Rock.” Baldwin has acted in over 70 movies and over 30 TV shows. Though Bladwin (to the best of my memory) hasn’t portrayed a reporter or a tech savvy guy with a filmography like his, I’m sure he can pick up any role and run with it.

Larry Kim as portrayed by Steven Yeun

Larry Kim

Larry Kim is the founder of WordStream and a well spoken face of the Internet marketing industry. Larry was also voted the most influential PPC expert in 2013 by PPC Hero. Larry also has a background in software engineering and a B.S. in Electrical Engineering from the University of Waterloo.

Steven Yeun is a Korean born actor best known for his role in AMC’s “The Walking Dead” but also played Wan on “The Legend of Korra.” Yeun’s most appropriate role to date for playing a Larry Kim is the character of Sebastian, on nerdy TV show “The Big Bang Theory.”

Brad Geddes as played by Jonah Hill

Brad Geddes

Brad Geddes is well known in the PPC world as constantly ranking in the top echelons of PPC Hero’s most influential PPC expert list. Geddes is well known for offering some of the best Internet marketing training thanks to founding Geddes is also well known for traveling the world and “correcting” the Internet marketing strategies of businesses.

Jonah Hill is well known as a actor who likes to star in comedies. Some of Hill’s best known roles come from movies like “Moneyball,” “Superbad,” and his voice work in “How to Train Your Dragon.” Jonah Hill, in my opinion, is a dead-ringer for Geddes so even if he hasn’t played a tech character in any of his previous movies, I think I’ll let it slide.