Our marketing principles are grounded in honest and effective promotion of your site.

Even today, many marketing companies execute their strategies with reckless disregard for the long-term effect they may have for their clients. In 2012, Google focused their efforts and cracked down on malicious activity designed to manipulate the search results. Throughout the year, an increasing number of companies found themselves abruptly losing traffic and visibility in search results because of the violations their SEO company committed when promoting their website.

“If Google stopped sending you organic traffic today, how long could your company survive without it?”

Google’s become well known for their swift and significant penalties they place on sites who do not adhere to their Webmaster Guidelines. For example, read what Google did to JCPenney, BMW and Overstock.com. Clicks and Clients embraces these guidelines, refusing to partake in the high-risk strategies other SEO companies are lured into using that will ultimately harm the site’s performance.

As we set goals for each of our clients, we’re always looking for opportunities to bring in higher visitors and conversions on the short term but we know that we cannot forget our clients long term goals of building a reputable and authoritative site.

Other marketing company’s using tactics that violate Google’s Webmaster Guidelines may work in the short-term but are bound to fail in the long term. What’s more challenging, is that if your SEO company has caused your site to lose it’s search visibility, you’ll be faced with the challenge of both undoing all their manipulative work but also dealing with the significant loss of traffic and rankings.